Samantha Reece, Director Australian Apartment Advocacy (AAA), is recognised as a well respected property commentator. 

Qualified in marketing and PR, Samantha has played a major role in the property sector for the past 25 years, providing strategic advice to major developers including Finbar, Stockland, Peet and Clough Property.

In September 2016 Samantha established the WA Apartment Advocacy to provide a voice to those that choose apartments.  In November 2017 Samantha hosted the first pop up apartment Australia wide and commenced a 12 month social experiment trialling 12 sets of people through the newly completed Oracle apartments in Perth. She was the recipient of the Minister’s Award at the 2018 State PIA Awards for Excellence. In 2019 Samantha formed the Australian Apartment Advocacy after conducting research with 3300 apartment owners, and now represents 2.5 million apartment owners Australia wide.

Samantha is a regular commentator in the news including Today Tonight, Channel 7/9/10, Real Estate Conversation, Sunrise and The West Australian on the benefits of apartment living. 

Sam Reece

Australian Apartment Advocacy

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